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Want more news direct to your inbox? Sign up to our daily newsletter here.For those of you who thought Jumper was a good movie and worth its own franchise, we have some good news. "Using fibre-optics, there could even be the possibility to sync jumper designs, colours and sounds via a mobile phone app, to enable family, friends and colleagues to coordinate their jumpers for the most dramatically festive and fashionable scene!" Three-dimensional printing and wearable technology would definitely make the winter woolly a greater sensory experience and push up the demand for novelty statement Christmas jumpers. Talking about the future of Christmas jumpers, Dr Benjamin Wild said: "We are already starting to see multi-sensory jumpers with sounds and lights. "In recent years, the geometric pattern that characterised these early winter woollies has become more common in Britain as well as the more over-the-top designs." "However, almost ten years later, Colin Firth wore his striking black roll neck featuring a red-nosed Rudolph in the first Bridget Jones movie (2001), which helped pave the way for the Christmas jumpers we know and love today."Ĭommenting on our love for Christmas Jumpers and current day styles, Dr Benjamin Wild said: "The Christmas jumper has become a popular purchase and has a particular appeal among Brits because of their enjoyment of quirky and playful humour, although it has become a source of merriment in America, where ‘Ugly Christmas Sweater’ contests are held. 2001 - present dayĬomedian Joel Dommett is one of the celebrities supporting Save the Children's 10th Annual Christmas Jumper Day (Image: Ray Burmiston/Save the Children/PA Wire) "Christmas jumpers were similarly plain in the television-movie Christmas in Connecticut (1992), directed by Arnold Schwarzenegger. “Kurt Griswold wore jumpers decorated with geometric patterns rather than reindeer heads, snowmen and Santa in the National Lampoon’s Christmas Vacation (1989), Macaulay Culkin’s jumpers were no more festive when he defended his family residence from the “Wet Bandits” in Home Alone (1990). However, the festive knitwear of this time was still a long way from some of the multi-sensory and eccentric Christmas jumpers we see today.
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"These included British TV host Noel Edmunds in Noel’s House Party,” Dr Wild said. “The pop-culture and catwalk of the Eighties and Nineties really helped festive knitwear to develop attitude as designers injected the energy of the decades into their creations resulting in bright heavily patterned jumpers as adopted by stars of the small screen. The substitution of suits and dresses for knitwear during the festive season could be seen in a range of films and TV as the decades marched on. Topman Christmas jumper range modelled by footballer Cillian Sheridan in 2011 (Image: Daily Record)
"As affluent travellers returned from the ski slopes of Europe with their colourful knits, the humble jumper was elevated to a symbol of luxury and glamour,” Dr Wild explained. “Skiers needed warm clothing as much as fishermen and as their sport developed during the first half of the twentieth century, knitwear with bands of geometric patterns and colours influenced by forest landscapes, became common skiwear.
However, the jumpers became more widely known because they were associated with skiing, another popular Scandinavian sport. One suggestion is that this was to identify their bodies if they drowned at sea.” He said: “Characterised by contrasting bands of geometric patterns, which are popular in today’s Fair Isle knits, the jumpers distinguished fishermen from different communities. 1890 - 1960Īccording to Dr Benjamin Wild, the Christmas jumper can be traced to the heavy, warm sweaters that were hand-knitted in Scandinavia and Iceland before the twentieth century. The historical research revealed Brits have Scandinavian fisherman to thank for the nation's love of jaunty jumpers.
In 2026, .uk asked fashion historian Dr Benjamin Wild about the trend. You are also encouraged to donate £2 to Save the Children – or £1 if you are at school.įind out what's on in your area: .uk/thingstodo Why do Brits wear Christmas jumpers?
On a specific Friday in December every year, people are encouraged to make the world better with a sweater and raise funds for Save the Children by wearing a Christmas jumper.Īll you need to do is come together as a community wearing your flashiest festive jumper jazzed up with jingles bells or sparkles. The annual Christmas Jumper Day fundraising campaign is taking place on Friday, December 10 2021.Īnd this year marks the tenth Christmas Jumper Day, so it's a pretty big milestone for the charity, reports BritstolLive.